With the growth of smart phones and tablets, one thing has become clear: mobile is taking over every activity on the Internet from social media browsing to emails to online shopping. While traditional web browsing has been on desktops, an increasing amount is now being performed on mobile devices. Rather than having a separate website for mobile and desktop, it is advantageous to have a Responsive website.

What is responsive design?

A responsive website design offers the same content and structure of the site across any device. For example, when accessed from a desktop, the user gets a full view of the site. But when accessed on a smartphone or tablet that same site will adjust to fit the smaller screen.

Why Responsive Design?

Here are some reasons why your website should have Responsive Design built into it.

Increased Mobile Usage.

More Google searches are performed on mobile than on desktop. The same applies to local searches as well. So if you are a business owner, in many cases you can improve conversion rates and stay ahead of competition just by having a responsive website.

Preferred by Search Engines

Having the same website for mobile and desktop allows easy indexing for the web crawlers used by search engines. When it comes to web ranking, preferential treatment is given to responsive websites by search engines.

Better User Experience

Mobile shoppers tend to be more impulse consumers. By providing better user experience and by having a great website that translates seamlessly on mobile screens offers and increases the odds of a shopper turning into a customer.

Easier to Manage

Responsive designs allow managing a single website rather than multiple versions with the same content. It optimizes SEO and advertising strategies and is more cost effective.

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